Uncertainty and obstacles can influence our perspective and our reasoning. However, such challenges are often an opportunity to distinguish oneself and stand out from the crowd. For example, as a dedicated teacher and passionate entrepreneur, I investigate the possibilities to import Canadian products to Europa and show a new side of my home country to people living here. In this way I took a different path and made new connections.
Creativity is the capability to make new connections between independent pieces of information in order to create useful products, efficient processes and services. Everything we create must have a purpose. This includes inventions, innovations, unusual solutions and paths that haven’t been explored yet.
I help you and your company to utilize creative thinking to solve business problems, to overcome obstacles and to refine your market niche with respect to internal and external influences. I can also advise you on your business strategy at national and international levels.
An unexpected event prevents you to reach your target? You have detected an opportunity and need to take a decision? You need to rethink your business plan in order to be more effective? I offer solution-oriented counselling. Together we analyze the concrete situation, look at all pieces of the puzzle, use creative approaches, identify what is necessary or superfluous and develop scenarios to achieve your goals.
As part of my MBA studies, I looked into the topic of Global Strategy Innovation and investigated in the processes of decision-making. Until now, there was no literature or studies on the correlation between internationalization and creativity. I conducted interviews with 16 SMEs operating in six industry sectors such as gaming, artificial intelligence, information and communication technology, cleantech, life sciences and consumer goods to shed light on the importance of creative thinking in the business world.
The result of this case study clearly indicates that creativity plays an important role in the business growth and success. A creative mindset help enterprise navigate safely and make the best decision when unexpected events occur. My work was published in the International Journal of Technology Management and Sustainable Development.
Start first with a free consultation! Together we look at the opportunities, the challenges and your goals to consider the possibilities.
Further we will analyse the respective situation in its environnement, use creative approaches, define the essential elements for an efficient process and present the scénarios to achieve the goals. You get targeted advice through open dialogue to help you overcome obstacles, find creative solutions and develop strategies.